GMC Wins Most Refined Brand for Fourth Time

most refined brandFor years now, the GMC brand has been known for its premium offerings of sophisticated trucks and SUVs. Now, for the fourth year in a row, GMC has been honored with Kelley Blue Book’s 2017 Brand Image Award for Most Refined Brand.

“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book’s website, KBB.com, naming GMC 2017’s Most Refined Brand,” says Jack Nerad, executive editorial director for Kelley Blue Book. “The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers.”

This award is based on an online study of more than 12,000 new-vehicle shoppers on KBB.com. Shoppers were asked to identify what the most important factors were in their vehicle decision and they also looked at brand familiarity and loyalty. With the study’s results, it shows that consumers recognize GMC for its ability to pair excellent features with “professional grade” abilities.

Helping to capture this award is surely GMC’s Denali lineup, which offers the highest quality of premium craftsmanship and fine materials in the entire GMC line.

Stop by Bill Walsh Streator today to experience the sophistication and refinement of the GMC brand for yourself.

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