Chevrolet’s Prince Tribute Ad
It hasn’t been long since legendary music icon Prince passed away, and companies and fans alike are paying their respects. Chevrolet made waves by taking out a full-page ad in six widely read newspapers. The ad put the focus on the rear end of a 1963 red Corvette and an epitaph that reads “Baby that was much too fast, 1958-2016.”
The epitaph is a nod to Prince’s 1982 hit song Little Red Corvette. Neither Chevrolet nor General Motors branding appears in the ad, leaving the sole purpose to honor the music icon.
Chevrolet’s Prince tribute is striking to say the least. Other brands, like Makers Mark whiskey, have attempted their own tributes as well. When it came down to creating Chevrolet’s ad, tone was key.
“We didn’t want to make the piece about Chevrolet. This was a tribute to Prince and Prince fans,” said Craig Daitch, Chevrolet’s advertising spokesman.
The idea for the ad took less than six hours and it hit the presses rather quickly. Soon after, it circulated on social media. In all, the simple ad appeared in USA TODAY, New York Times, Los Angeles Times, Detroit Free Press, Detroit News, and Minneapolis Star Tribune.
Here at Bill Walsh Streator, we truly believe the world has lost a legendary music icon.